To achieve the exceptional, we always start by asking the three essential questions that guide our philosophy behind everything we do: why we do what we do, how we do it, and what is the outcome.
Our answers to these questions continue to make CRAFT bearings the success it is today.
We genuinely believe that there’s no need to overpay for standard bearings that are made for standard applications. We also understand that any bearing brand aimed providing the highest possible quality-to-price ratio must overdeliver. Simply offering a well-made product isn’t enough. It also has to be well-marketed and well-tested.
That’s why we offer quality bearings at affordable prices, complemented by a truly global presence, bulletproof marketing strategies and expert craftsmanship backed by international warranties.
Sounds revolutionary? We think it shouldn’t.
We’ve developed a streamlined manufacturing and supply process that enables us to offer our customers superior yet budget-friendly bearings, as well as top business experience. Let’s look at how we do it:
We count more than 50 factories and suppliers as our trusted partners. Each collaboration is established by ensuring that the potential supplier meets our strict efficiency standards and adheres to our comprehensive quality assurance process, including rigorous visual, integral, and performance testing. By following strictly defined processes and procedures, we can ensure the ultimate excellence of every single CRAFT bearings product.
At the same time, our focus on keeping our margins low and turnovers high allows us to guarantee consistently competitive prices at every level.
Smart product curation is at the heart of our business model. We don’t waste your time by bombarding you with countless quality level variations. Instead, we keep it simple by offering a meticulously curated product range of consistent-quality bearings at competitive prices. To ensure our products systematically meet our rigorous criteria, we operate in accordance with international PPAP, AQL, and ISO standards and perform annual partner factory audits.
We’re strongly confident in our quality. Which is why we offer warranties for our entire product portfolio, so you can enjoy our products without having to worry about something going wrong.
Quality Assurance is our bread and butter. Our specialized test laboratory is equipped with the latest measurement and QA systems that utilize sophisticated high-precision instruments, with which we conduct all the necessary tests to guarantee the indisputable quality of our entire product range.
We want our products to find their way to you as soon as possible. This is why we’ve established a modern warehousing system headquartered in Lithuania, where we keep $25 million worth of bearings in stock, with our other warehouses spread across China, Poland, and Panama.
We never stay inside the box. We’re constantly trying to break new grounds by offering our customers new products and expanding our range. From essential ball bearings to rod ends and industrial chains, you’ll see more than 500 new products each year, in addition to our 8,000 product SKUscurrently on offer.
We know the value of great marketing. The beautifully designed packaging of our products is only the tip of the iceberg. Our passion for automotive sports as one of our core values can be attested by our successful participation in Dakar, FIA World Rally, and Porsche Carrera Cup events, while our representatives can be found in global industry expos and galas. Being a marketing-based company, we constantly find and leverage opportunities to strengthen our brand, already trusted by customers in over 80 countries.
Do you like waiting around? We neither. That’s why we’re experts of business efficiency. Our production processes are streamlined to the max, just as our decision paths. This means you’ll spend far less time and effort to find and get whatever you need.
What do you get when you solve the age-old “quality vs. affordability” dilemma? You get a successful bearing business platform with a hassle-free supply process and the best quality to price ratio, complemented by a truly global presence, bulletproof marketing strategies and expert craftsmanship backed by international warranties. We continue to build CRAFT bearings as an innovative brand with a solid know-how that covers every stage of the product life cycle. Because CRAFT bearings is a platform designed from the ground up to help you increase your profit margin.
Which is exactly what we offer to thousands of satisfied customers around the globe. And we’re ready to become part of your next success story, today.
No process overcomplicated means no time wasted means more value to our clients. It’s that simple. Because simplicity works wonders.